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GTM: The New Corporate Perfume

The new Buzzword There was a time when companies said “sales and marketing alignment” and everyone nodded politely. Now they say “GTM” and everyone nods as if something more sophisticated has been said. Usually, it has not. In many companies, “go to market” has become a prestige label for unresolved

If Results Spoke for Themselves, Corporate Life Would Be Much Simpler

The Noble but Outdated Instinct I was never especially talented at being a courtier. I was never the guy who naturally knew how to laugh a little too hard in the right room, orbit the right executive, or perfume every conversation with just enough agreeable nonsense to sound “aligned.” My

Retention Is Not Growth. Stop Treating It That Way.

There is a question most SaaS leaders never ask out loud: if your entire Customer Success team hit 100% retention this quarter, would you call it a win? The instinctive answer is yes. The honest answer is more complicated. Somewhere in the history of recurring revenue businesses, we made a

Por que o Brasil precisa mapear a realidade da IA no setor público AGORA — e o que está em jogo geopoliticamente

This article is written in Portuguese | BR. Uma pesquisa sobre o abismo entre entusiasmo e capacitação, o risco invisível da Shadow AI e a disputa global por soberania digital Há alguns meses, lancei uma pesquisa simples para meus clientes: como a IA está transformando (ou não) o setor público brasileiro?

The Real Career Question of This Decade

There is a new kind of inflation happening in the labor market. For a long time, intelligence had scarcity value. Knowing more than the next person, finding information faster, having the right framework, having the right pattern, all of that created an edge. Now that edge is getting cheaper. Not

From Delivery to Proof

The Rise of Process Over Faith The modern corporate world has become obsessed with cadence, process, dashboards, playbooks, and repeatability. There is a cold reason for that obsession. The more information exists, the less room remains for faith. When everything can be measured, a result stops feeling like a miracle

Why Signal Stack

We live in a time of constant noise. We live in a time of constant noise. There is more content than ever. More opinions. More advice. More urgency. More pressure to always say something, post something, react to something. But more information does not always create more clarity. In many

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Essays, signals, and senior insights on business, careers, strategy, and modern work.